I am of course referring to the NME of ’72-’75. Not this thinning, Indie-agenda driven rag we see discarded on trains and in student unions around the country.
It frustrates me that it still dares to bear the same, once prestigious name.
The opinion that the NME is currently in an abysmal state is most likely a view shared by many people universally; but don’t worry fellow music lovers, a change is due.
This burst of optimism boils down to the fact that 2010 isn’t the only time when the NME has been a disappointment and essentially just glossy toilet paper plagued with images of Oasis and (insert Indie band of the month we will never near of again here). In 1970-71 it wasn’t going anywhere either, the NME was a poorly written and constructed magazine which was regarded as a joke by its rivals.
Sales had dropped significantly and new Editor Alan Smith was given just three months to save it. This pressure however proved to be the catalyst for spawning NMEs golden age.
Integral to this success was Smiths decision to pluck a selection of new and talented writers from the underground press to work for the new revamped NME. Nick Logan, Charles Shaar Murray, Nick Kent and Ian MacDonald were all hired and became legends in the process. It wasn’t just the roster of writers which was replaced with young blood; Smith also selected photographers such as Joe Stevens and Pennie Smith from the underground as part of this ‘new breed’.
A by-product of recruiting journalists from the underground was that they had no time for selling out or corporate shadiness. They basically represented a big ‘fuck you’ to bribes. This slammed the door shut for the undeserving artists attempting to receive coverage which would inevitably result in poor subject matter and content.
After Alan Smith’s departure in ’73, the editorial team of Nick Logan and Ian MacDonald continued to perfect the NME. Smith can be credited with being the person who saved then NME but it was Logan and MacDonald who are regarded as being the ones who honed and tweaked it until it was perfect. Their partnership was a well balanced one of almost fate-like proportions.
Many factors in making the NME as good as it was in this period seemed to be associated with ‘fate’.
Just as Logan assumed the role of Editor, the printers went on a nine week strike against their management. This strangely proved to be very beneficial; the team now had nine weeks to assemble this ‘new editor’ issue. They also built up a stock pile of useable articles and grew closer both as friends and as a creative team.
When the issue finally hit the shelves it embodied the new energy of its staff.
The NME can attribute its success to a series of historical accidents dating as far back as World War 2. The conception of both the ‘teenager’ in the wake of WW2 as well as the economic boom in the west resulted in kids with money and specific tastes. People were compelled to sell things to this newly established demographic, one of them being ‘rock and roll’; enter NME.
By ’74 the NME was a witty and intelligent publication nailing the zeitgeist on a regular basis. It also boasted a crisp format full of speech bubbles and unconventional ideas courtesy of Ian MacDonald.
At this time it was regarded as the best music paper in Britain, both by the public and its peers; and I say peers rather than rivals because at this point the NME was such a force that it didn’t really have any rivals.
In addition to the likes of Nick Kent, a second wave of talented and iconic journalists started writing for the NME. Again, products of the underground press, writers such as Julie Burchill and Mick Farren became regular contributers. Farren was a music journalist who was so on the ball that he practically predicted the punk movement with his feature, ‘The Titanic Sails at Dawn’. This is an example of music journalism
at its peak, journalism so good that it has been used as a model in which to base this assignment on.
With its current circulation of approximately 40, 000, an ex-readership, including myself, who have simply just given up and the remaining audience being chipped away at by decisions such as featuring Jedward, NME needs a revolution!
Even if this means IPC media giving the current editor Krissi Murision twelve weeks to breathe life into this bland publication and bring talented journalists something worthwhile to say out of the woodwork; NME’s end is in sight unless some form of action is taken…